Open Startup Report - October '22
Back to positive growth this month. I had an unexpected tweet go viral which brought 1k views to the site and 1 paying customer.
KPIs
Revenue Growth
+20.49%Â (last 30 days)
Churn Rate
28.39%Â (September)
Burn Rate
Cash: £653.33
Monthly Expenses:
Hosting: £81.34
Blog Writer (potential for regular work): £44.68
10words newsletter sponsorship (one-off November '22): £133.27
Burn Rate: 4.1 months (including 1 monthly blog post)
How we're going to improve the numbers
SEO is our top source of traffic. We hired a writer this month with a plan to have them write BOF (bottom of funnel) content at a rate of 1 post per month. We'll monitor the impact and make sure we are getting a ROI.
NoCode is a big movement and it's only growing. We're finishing off our Bubble plugin at the moment and are active in many NoCode forums.
Podcasts: I recorded a podcast with one of our customers and have another one scheduled for next week.
YouTube: We're in the process of recording screencasts for integrating PriceWell with various tools.
Product: Focus on features that set us apart from Stripe.