Open Startup Report - October '22

Back to positive growth this month. I had an unexpected tweet go viral which brought 1k views to the site and 1 paying customer.

---

KPIs

Revenue Growth

+20.49% (last 30 days)

Churn Rate

28.39% (September)

Burn Rate

Cash: £653.33

Monthly Expenses:

Hosting: £81.34

Blog Writer (potential for regular work): £44.68

10words newsletter sponsorship (one-off November '22): £133.27

Burn Rate: 4.1 months (including 1 monthly blog post)

How we're going to improve the numbers

SEO is our top source of traffic. We hired a writer this month with a plan to have them write BOF (bottom of funnel) content at a rate of 1 post per month. We'll monitor the impact and make sure we are getting a ROI.

NoCode is a big movement and it's only growing. We're finishing off our Bubble plugin at the moment and are active in many NoCode forums.

Podcasts: I recorded a podcast with one of our customers and have another one scheduled for next week.

YouTube: We're in the process of recording screencasts for integrating PriceWell with various tools.

Product: Focus on features that set us apart from Stripe.