Growth is slowing and MRR even shrank slightly. Beginning to think about pivoting the product/marketing.
KPIs
Revenue Growth
-10.32% (last 30 days)
Churn Rate
17.05%
Burn Rate
Cash: £1217.76
Monthly Expenses:
Hosting: £0 (Due to Google Cloud credits
Bubble: £24.34
SendGrid: £15
Burn Rate: 31 months
How we're going to improve the numbers
We purchased pricewell.com at auction and solidified our brand by getting twitter.com/pricewell (we’re now @pricewell everywhere).
We’re starting to think about repositioning what we do. There’s clearly a market for what we do (especially among Bubble developers) but we’re either not positioning it correctly (going after the wrong customers) or the product is not quite what people are after.
We’ve got plenty of ideas and it’s unlikely we’ll completely ditch what we have now. Instead we’ll try some experiments and measure what sticks.