Open Startup Report - July '23

Summer slowdown 🌅

Growth is slowing and MRR even shrank slightly. Beginning to think about pivoting the product/marketing.

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KPIs

Revenue Growth

-10.32% (last 30 days)

Churn Rate

17.05%

Burn Rate

Cash: £1217.76

Monthly Expenses:

Hosting: £0 (Due to Google Cloud credits

Bubble: £24.34

SendGrid: £15

Burn Rate: 31 months

How we're going to improve the numbers

We purchased pricewell.com at auction and solidified our brand by getting twitter.com/pricewell (we’re now @pricewell everywhere).

We’re starting to think about repositioning what we do. There’s clearly a market for what we do (especially among Bubble developers) but we’re either not positioning it correctly (going after the wrong customers) or the product is not quite what people are after.

We’ve got plenty of ideas and it’s unlikely we’ll completely ditch what we have now. Instead we’ll try some experiments and measure what sticks.