Open Startup Report - December '22

Churn hits hard during the holidays 🎄

December was a slow month for PriceWell. We had some tough churn but a steady flow of demos despite not much of a marketing push. Some of our SEO kicked in.

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KPIs

Revenue Growth

-10.06% (last 30 days)

Churn Rate

16.39%

Burn Rate

Cash: £1,029.75

Monthly Expenses:

Hosting: £62.89

Twitter Blue: £9.60

Substack (one off): £40.93

Companies House (yearly filing): £13.00

Burn Rate: 14 months

How we're going to improve the numbers

Focus on Bubble.io users is key. They are our ideal customer. We’ll be launching a Twitter DM campaign as we seem to have exhausted the list of Bubble Agencies via email.

Improve website content for those who land on our SEO pages, giving them more of a reason to give us a try.

Launch on Product Hunt 🚀
We’ve been planning a PH launch for a while but are unsure whether to launch the full product or specifically aim at Bubble devs.

What do you think? Let me know.